Most people take commercial signage for granted. They see displays everywhere all the time. If you are in business, the nature, detail, and quality of your signs must be foremost in your mind. In the video, the narrator discusses some of the options for businesses in search of high quality signage.
Why is signage important? Because it communicates clearly the name of your business and does so in a distinct and memorable way. Good signage will also raise the public’s awareness of your brand and will convey its character and unique identity.
Signage also reaches out to your target audience. It is designed to be seen and recognized by people who are on their way from one place to another.
The video presents a number of high-quality signage options. The flat board option can be made of acrylic, Foamex, or Correx. These tend to be within one square meter in size. Anything bigger requires a different type of material. There is also composite board, which can be up to 3 mm thick. Many shops use this type of material as their main exterior signs. You can also have your sign made with aluminum frame so that people do not see the screws on it.
The type of sign you choose should depend on the kind of business you run and the sort of exposure you need.